Stories worth staying up for.

True crime and cultural documentaries for premium platforms.

Born To Be Viral: The Real Lives of Kidfluencers

Two-time 2026 News & Documentary Emmy Award nominee.

Born to Be Viral follows the first generation of children whose entire upbringing has been shared online by their parents, often to audiences of millions, with some families earning millions of dollars in the process.

Shot over five years with exclusive access to some of the world's leading kidfluencer families, including Like Nastya, family-vlogging pioneers the Fisher Family, and the McClure Family, parents to Forbes' top-ranked kidfluencer twins, the series pulls back the curtain on the real lives of kid influencers and their families. How far will the pursuit of likes and followers push these families? And when these kids grow up, will it have been worth it?

Series executive producer Igal Svet says he got involved with the project "to help pull back the curtain on a world of fame, fortune, and pressure, where likes and followers can earn families millions, but not without consequences. My hope is that viewers find the series wildly entertaining while it also sparks a meaningful conversation. Kid influencing is here to stay, and for many, it offers a real shot at the American Dream. The question isn't whether families should participate, but how we, as a society, can help them chase that dream while protecting what matters most: family bonds, privacy, and their children."

Watch the series

Variety

People

Night Owl Pictures is an artist-centered production company built for bold, innovative storytelling, developing and producing true crime and cultural documentaries for the world's leading platforms.

Founded in 2023 by Igal Svet · In exclusive partnership with 495 Productions

Selected Work

Twenty years of premium nonfiction for the world's leading platforms.

Igal Svet

Igal Svet is an award-winning executive producer, buyer and creative leader who has spent two decades redefining nonfiction storytelling across film and television. He is Head of Documentaries at 495 Productions and the founder of Night Owl Pictures.

Under the Night Owl banner, he developed, sold and executive produced Born to Be Viral: The Real Lives of Kidfluencers, which premiered on Hulu and Freeform in 2025 and earned two 2026 News & Documentary Emmy nominations.

As EVP and Head of Documentaries at Lionsgate's Blackfin, he developed the true crime series Death in Apartment 603: What Happened to Ellen Greenberg? (Hulu's #1 premiere, nominated for Best Limited Series at the 2026 Critics Choice Awards) and Tony Shalhoub: Breaking Bread for CNN.

Previously, as Head of Documentaries at Discovery+, he delivered more than 50 titles, including Introducing Selma Blair, Rebel Hearts, Shaun White: The Last Run and The Truth About Jim. Earlier, as Senior Director of Development at National Geographic, he was on the team that commissioned Free Solo, Jane and LA92.